Charlene Li

This week, marketing professionals from around the city gathered at Flashpoint, The Academy of Media Arts and Sciences for a special social media- themed breakfast panel.

Over delicious organic pastries and fair trade coffee, panelists Charlene Li (co-author, Groundswell), Paul Rand (Zócalo Group), Howard Tullman (Flashpoint Academy) and Jon Bellinger (Ketchum) discussed and debated the winning strategies when leveraging social media for marketing purposes.

In addition to outside guests, a number of Flashpoint students also attended the panel, picking up some tips on how to market themselves and their art. Some attended as guests, while still others got some valuable experience behind the camera as they filmed the panelists’ discussion.

“Social Media is very important for a company’s success. One of the biggest things I took away from the event was that, companies who don’t pay attention to what’s being said about them online are in tremendous trouble.”

- Sam Carmichael, Flashpoint Academy Film Student

Slick Graphics by the Ketchum Team

The Panelists Arrive

Guests File In

Students and Production Crew

The Panelists: Jon Bellinger, Howard Tullman, Paul Rand, and Charlene Li

Howard and Jon Discuss Targeting B2B Vesus B2C Audiences

This entry was posted on Monday, September 28th, 2009 at 9:00 am and is filed under Tribeca Flashpoint. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.