Flashpoint - The Academy of Media Arts and Sciences

Archive for October 5th, 2009

October 5th, 2009 by Kristin

Flashpoint Academy Wows Guests at Chicago’s First Annual TechExpo

On Thursday, October 1, Flashpoint Academy set out for the UIC Forum for Chicago’s very first TechExpo, an intimate new expo “created to introduce and connect small business owners to technology solutions to help grow and evolve their businesses” (chicagotechexpo.net).

Flashpoint’s staff demonstrated Augmented Reality, an exciting new technology that’s creating a big stir in the business world. This technology allows a user to create a “mixed reality” of live video and 3D graphics when interfacing with a live webcam. The Flashpoint booth was abuzz with educators, entrepreneurs, and everyone in between who wanted to know how Augmented Reality is currently being leveraged as well as how this technology will be used in the future to create a more interactive online experience.

Try Augmented Reality Here.

In addition to hosting a booth and being a sponsor of TechExpo, Flashpoint also presented “Building Social Networks – Get everyone talking about your business,” an informational session about social media hosted by CEO Howard Tullman. A jam-packed room of listeners got a comprehensive look at one of the hottest topics in technology today and walked away with a new set of tools for promoting their businesses online.


An areal view of the showroom floor.


CEO Howard Tullman demonstrates Augmented Reality.


An example of Augmented Reality, triggered by an image on a Flashpoint T-shirt.

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