JumpStarts are always about learning. Today’s was not just about learning, but also about giving back.

Scott Case, President & CEO of Malaria no more, presented over 100 Tribeca Flashpoint students with a unique JumpStart this morning: instead of the usual speaker presentation and Q&A, he presented a challenge: Come up with an innovative, fresh way to persuade the public to join the fight to end malaria by 2015.

Nine student groups were each presented with a different audience – from tweens to African parents to the United States Congress – and a specific message targeting how that group can help. Groups were given 30 minutes to brainstorm and storyboard one or more concepts for how they would spread the message.

With only 30 minutes, our Flashpoint students’ creativity really shined – the concepts ranged from a Facebook game where users could “Swat the mosquitoes” to virtually save their Facebook friends from malaria to powerful PSA’s using chalk drawings of children to show that small donations could save a child – but our Congress can save thousands more.

Case told the group that in just 30 minutes they had developed more new concepts and ideas than Malaria No More had been able to develop in the last year, and that all of the ideas would be taken back to the home office for further development.

This entry was posted on Friday, September 17th, 2010 at 1:30 pm and is filed under Animation & Visual Effects, Film & Broadcast, Game & Interactive Media, Recording Arts, Tribeca Flashpoint. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.